Lacoste has been hosting a series of events across the world to celebrate the iconic L.12.12 polo shirt. Kult was tasked with conceptualizing and running the Singapore leg of the tour. For the first time in the 78-year history of the brand, a series of 12 digital films that interpret the DNA of the classic polo shirt were created. This content formed the basis of a global digital PR campaign and an exclusive media & VIP event.